ADV – Prius Goes Plural – When One Becomes More

With Toyota introducing a family of Priuses (Prium? Prii?), what do we call them? This video kicks off our search for the proper plural, but the ultimate decision is up to you. Cast your vote at and be sure to check in on 2/20/11 to see if your plural was deemed official.

Toyota is adding new members to its Prius family. There’s been a growing debate among Prius owners over the last decade about the correct plural name for Prius. To answer that question, Toyota is launching a new grammatically focused marketing campaign to give consumers the ability to vote and determine the official plural of Prius.

Advertising Agency: Saatchi & Saatchi, US



Leave a comment

Filed under inspirations

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s