ADV – Pilot: ‘Evolution’


The genre of product demo and having a sense of humour are not at odds with one another, as shown in the 90” piece created by Martin Allais. The objective of the campaign is to promote one of the Pilot brand’s latest models, the Frixion, whose main feature is that it lets you both write and erase. Based on this premise, the director offers an unprecedented reading of the history of evolution in which the pen —a metaphor for divine intervention— provides a solution each time a problem arises, to rectify the situation and allow the species to evolve correctly through each of their stages. “Create, remove, evolve;” concludes the spot, bringing the point home. Created by the agency Grey, the campaign involved combining cell animation and stop motion techniques. Aired in Spain and Portugal, it has 20”, 30”, 60” and 90” versions

SOURCE

Leave a comment

Filed under inspirations

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s